69.3% of Ukrainians in Poland learn about events in Ukraine through messaging apps and social media – Telegram, Viber, Facebook, TikTok. 21.8% say they receive news from relatives or acquaintances in Ukraine. 6.7% of refugees seek up-to-date information from well-known Ukrainian online publications. Only 1.43% of respondents follow events in Ukraine through Polish media. And just 0.9% of those surveyed watch Ukrainian television while in Poland.
"Immediately after the recent large-scale missile strike on Ukrainian cities, we asked the Ukrainians employed through us about their sources of news from home. Fear for loved ones and relatives left under the threat of missiles naturally accelerates the search for information and makes people more selective about their media sources. It is precisely this need for speed that puts social networks in the lead on this issue" – says Anna Dzhobold, Head of the Recruitment Department at Gremi Personal.
The agency also highlights several noteworthy observations:
The unified news telethon serves as an information source exclusively for Ukrainians on Ukrainian territory.
Polish media hold virtually no interest for the vast majority of Ukrainians. This indicates that Ukrainian citizens remain within the Ukrainian information sphere despite having physically been outside its borders for an extended period of time.
According to the survey, 69.3% of Ukrainians in Poland learn about events in Ukraine through messaging apps and social media such as Telegram, Viber, Facebook and TikTok. Another 21.8% get news from relatives or acquaintances in Ukraine, and 6.7% use well-known Ukrainian online publications.
Very few do. Only 1.43% of surveyed Ukrainians follow events in Ukraine through Polish media. The survey suggests that Polish media hold virtually no interest for most Ukrainians, who remain within the Ukrainian information sphere despite living outside Ukraine's borders for a long time.
The survey was conducted right after a large-scale missile strike on Ukrainian cities. Fear for relatives left under the threat of missiles speeds up the search for information and makes people more selective, so the need for speed puts social networks in the lead.
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