Gremi Marzenie – CSR that starts with the family. The fifth edition of the program concludes

Supporting employees' families is increasingly becoming a permanent element of the strategies of responsible organizations. On February 20, 2026, the Gremi Foundation announced the winners of the fifth edition of the Gremi Marzenie program – an initiative aimed at the children of employees working in the Gremi Personal franchise network. The project is one of the key elements of the organization's CSR strategy and a tool strengthening its approach to wellbeing, organizational culture, and long-term operational stability.

The program was born during the COVID-19 pandemic as a response to the real challenges faced by employees and their families. Since then, it has been consistently developing – this year's edition is already the fifth installment of the initiative.

CSR in practice – a program based on potential and measurable achievements

Gremi Marzenie is a program whose structure combines the presentation of passion with a reliable assessment of the young participants' accomplishments. The competition process involves preparing a video in which children present their goals and motivations, as well as documenting their achievements to date in areas such as sports, science, or artistic activities. Candidates present, among other things, certificates, diplomas, competition results, teacher recommendations, or portfolios of their work.

Thus, the program focuses on supporting real potential – young people who consistently develop their competencies and have a clearly defined direction for further development. The jury evaluates not only the idea of the dream itself but, above all, the commitment, regularity, and effort put into its realization so far. This designed formula makes Gremi Marzenie a tool for strengthening talents and attitudes based on hard work, determination, and responsibility. The program supports children who are already building the foundations for their future educational, professional, or sports paths.

Since its inception – during the COVID-19 pandemic – the initiative has been developing as a permanent element of Gremi Personal's corporate social responsibility strategy, combining support for employees' families with long-term investment in the development of the younger generation.

"We believe that the quality of cooperation starts with relationships and a sense of security. Supporting our employees' families is not a PR move, but a conscious investment in the stability, engagement, and future of the entire organization. Gremi Marzenie shows that business can genuinely respond to people's needs" — emphasizes Halina Kirichenko, President of the Gremi Foundation.

The fifth edition of the program once again highlighted the international character of the community centered around Gremi Personal. The competition recognizes children of various nationalities, which reflects the company's employment structure and its responsible approach to integration.

Four winners were selected in this year's edition. Their stories – differing in terms of experience and cultural context – share a common denominator: passion, determination, and readiness to fight for their dreams.

Winners of the 5th edition of Gremi Marzenie. Four stories, one common denominator: dreams

Oleksandra – a passion for learning and a dream of family time

Eight-year-old Oleksandra, whose particular passion is computer science, stands out with her maturity and strength of character. She comes from eastern Ukraine – as a result of the war, her family lost their home, and her father is currently at the front. The girl admitted that she does not remember having a vacation together with her family. Her dream is a trip that would allow for wonderful time spent with her family. "It is always worth trying. If you don't try, you won't know. I never give up" — she said during the finale.

Julieta – a new language, new opportunities

Julieta moved to Poland from Colombia with her family seven months ago. The decision to leave was dictated by the desire to provide the family with a safe and stable environment for living and development. In a short time, the girl learned Polish well enough to present a poem in Polish during the finale. Her favorite subject is math, and her biggest passions are music and dance. "I really like speaking Polish. I want to learn even better. Poland is cool, and the people are very nice" — she emphasized. As part of her prize, she received, among other things, professional headphones to support the development of her musical interests, as well as the audience award.

Staś – a professional step towards a career born of passion

Staś is a student at a hairdressing technical school in Warsaw and is consistently developing his professional competencies. He dreamed of a professional barbering course, the cost of which exceeded his family's financial capabilities. The scholarship he received will allow him to gain additional qualifications and bring him closer to realizing his career plans. "I want to be a really good barber. It's my true passion. For me, this award is the first serious step in making my dream come true" — he said during the announcement of the results.

Vladyslav – sports as a space for ambition and consistency

Vladyslav is a football enthusiast who trains regularly and systematically develops his skills. For him, sports is not only an activity but also a school of perseverance and character building. "When I play football, I feel like I can do anything. I want to train more and keep getting better" - he noted.

Responsibility rooted in the everyday life of the organization

Gremi Marzenie naturally combines the social dimension with the company's organizational reality. The support provided to employees' families does not function here as a separate initiative, but as part of a broader approach to human capital management – based on relationships, long-term thinking, and mutual trust. The experience from five editions of the program shows that genuine care for employees and their loved ones translates into a greater sense of stability, responsibility, and identification with the organization. In this dimension, Gremi Marzenie remains not only a social project but also an expression of a consistently implemented strategy in which values and business develop in parallel.